COHORT 2023
Program Objectives
- Use email only when appropriate
- Write subject lines that ‘cut through’ and get attention
- Structure messages to engage and stimulate interest
- Get your email tone ‘just right’
- Write concisely and deliver messages with timeliness
- Simplify keeping track of emails that need you to follow up
Welcome & Preparation
Participants will receive their welcome email with workshop details and any pre-work to complete – week of 17 July 2023.
Virtual Workshop Series
Participants will engage in 5 x virtual workshops (all times AEST).
Virtual Workshop 1 – 26 July 2023 (3.30pm to 4.30pm)
Introduction
• The challenge of writing effective email
• Common frustrations
• Think first – is email best?
• What is your desired outcome
• The power of the subject line
• The etiquette of TO/CC/BCC
Virtual Workshop 2 – 2 August 2023 (3.30pm to 4.30pm)
Structuring Email
• Greetings and sign offs
• The power of the Inverted Pyramid Structure
• When to use the Diamond Sequence
• Why you should write an email backwards
Virtual Workshop 3 – 9 August 2023 (3.30pm to 4.30pm)
Building Rapport
• Understand the hidden language of email
• Recognising and adapting to different communication styles
• How to ‘massage your message’ to create connection
• Using ‘Mirroring’ and ‘Backtracking’ techniques
Virtual Workshop 4 – 16 August 2023 (3.30pm to 4.30pm)
Recognising Email Tone
• Identify the 4 tones of an email and how to respond
• Use invitational phrases to create agreement
• Manage conflict with The Agreement Framework
• Building trust and avoiding incongruent language
Virtual Workshop 5 – 23 August 2023 (3.30pm to 4.30pm)
Fine Tuning
• When to use ‘Active’ versus ‘Passive’ voice
• Writing concisely and streamlining your message
• Harness Delay Delivery to improve response rates
• Automate your follow up activities
Certificate
Participants will be emailed their certificate of completion – week of 28 August 2023.
Q & A Review Session
Virtual Workshop – 6 September 2023 (3.30pm to 4.30pm AEST)
Q&A Review Session
• Review your progress so far
• Fine-tune your new skills
• Troubleshoot any blockages
• Share new learnings and perspectives with peers
• Preview options for next steps and more wins