The Science of Writing an Effective Email Online 2022

Program Objectives

  • Use email only when appropriate
  • Write subject lines that ‘cut through’ and get attention
  • Structure messages to engage and stimulate interest
  • Get your email tone ‘just right’ 
  • Write concisely and deliver messages with timeliness
  • Simplify keeping track of emails that need you to follow up


30 available
The Science of Writing Effective Email Online 2022$895.00

Welcome & Preparation

From: 1 August 2022
To: 1 August 2022
Location: Online

You will receive an email with some pre-work to complete.

Virtual Workshop Series

From: 10 August 2022
To: 7 September 2022
Location: Online

Participants will engage in 5x virtual workshops (all times AEST).

Virtual Workshop 1 – 10 Aug 2022 (3.30pm to 4.30pm)
• The challenge of writing effective email
• Common frustrations
• Think first – is email best?
• What is your desired outcome
• The power of the subject line
• The etiquette of TO/CC/BCC

Virtual Workshop 2 – 17 Aug 2022 (3.30pm to 4.30pm)
Structuring Email
• Greetings and sign offs
• The power of the Inverted Pyramid Structure
• When to use the Diamond Sequence
• Why you should write an email backwards

Virtual Workshop 3 – 24 Aug 2022 (3.30pm to 4.30pm)
Building Rapport
• Understand the hidden language of email
• Recognising and adapting to different communication styles
• How to ‘massage your message’ to create connection
• Using ‘Mirroring’ and ‘Backtracking’ techniques

Virtual Workshop 4 – 31 Aug 2022 (3.30pm to 4.30pm)
Recognising Email Tone
• Identify the 4 tones of an email and how to respond
• Use invitational phrases to create agreement
• Manage conflict with The Agreement Framework
• Building trust and avoiding incongruent language

Virtual Workshop 5 – 7 Sep 2022 (3.30pm to 4.30pm)
Fine Tuning
• When to use ‘Active’ versus ‘Passive’ voice
• Writing concisely and streamlining your message
• Harness Delay Delivery to improve response rates
• Automate your follow up activities


From: 12 September 2022
To: 12 September 2022
Location: Online

You will be emailed your certificate of completion.

Q & A Review Session

From: 14 September 2022
To: 14 September 2022
Location: Online

VIRTUAL WORKSHOP – 14 Sep 2022 (3.30pm to 4.30pm AEST)
Q&A Review Session
• Review your progress so far
• Fine-tune your new skills
• Troubleshoot any blockages
• Share new learnings and perspectives with peers
• Preview options for next steps and more wins


30 available
The Science of Writing Effective Email Online 2022$895.00
AUD $895.00 +GST
= AUD $984.50
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