The Science of Writing an Effective Email Online 2022

Program Objectives

  • Use email only when appropriate
  • Write subject lines that ‘cut through’ and get attention
  • Structure messages to engage and stimulate interest
  • Get your email tone ‘just right’ 
  • Write concisely and deliver messages with timeliness
  • Simplify keeping track of emails that need you to follow up

Tickets

The numbers below include tickets for this event already in your cart. Clicking "Get Tickets" will allow you to edit any existing attendee information as well as change ticket quantities.
The Science of Writing Effective Email Online 2022
$ 895.00
29 available

Welcome & Preparation

From: 1 August 2022
To: 1 August 2022
Location: Online

You will receive an email with some pre-work to complete – week commencing 1 Aug 2022

Virtual Workshop Series

From: 10 August 2022
To: 7 September 2022
Location: Online

Participants will engage in 5x virtual workshops (all times AEST).

Virtual Workshop 1 – 10 Aug 2022 (3.30pm to 4.30pm)
Introduction
• The challenge of writing effective email
• Common frustrations
• Think first – is email best?
• What is your desired outcome
• The power of the subject line
• The etiquette of TO/CC/BCC

Virtual Workshop 2 – 17 Aug 2022 (3.30pm to 4.30pm)
Structuring Email
• Greetings and sign offs
• The power of the Inverted Pyramid Structure
• When to use the Diamond Sequence
• Why you should write an email backwards

Virtual Workshop 3 – 24 Aug 2022 (3.30pm to 4.30pm)
Building Rapport
• Understand the hidden language of email
• Recognising and adapting to different communication styles
• How to ‘massage your message’ to create connection
• Using ‘Mirroring’ and ‘Backtracking’ techniques

Virtual Workshop 4 – 31 Aug 2022 (3.30pm to 4.30pm)
Recognising Email Tone
• Identify the 4 tones of an email and how to respond
• Use invitational phrases to create agreement
• Manage conflict with The Agreement Framework
• Building trust and avoiding incongruent language

Virtual Workshop 5 – 7 Sep 2022 (3.30pm to 4.30pm)
Fine Tuning
• When to use ‘Active’ versus ‘Passive’ voice
• Writing concisely and streamlining your message
• Harness Delay Delivery to improve response rates
• Automate your follow up activities

Certificate

From: 12 September 2022
To: 12 September 2022
Location: Online

You will be emailed your certificate of completion – week of 12 Sep 2022

Q & A Review Session

From: 14 September 2022
To: 14 September 2022
Location: Online

VIRTUAL WORKSHOP – 14 Sep 2022 (3.30pm to 4.30pm AEST)
Q&A Review Session
• Review your progress so far
• Fine-tune your new skills
• Troubleshoot any blockages
• Share new learnings and perspectives with peers
• Preview options for next steps and more wins

Tickets

The numbers below include tickets for this event already in your cart. Clicking "Get Tickets" will allow you to edit any existing attendee information as well as change ticket quantities.
The Science of Writing Effective Email Online 2022
$ 895.00
29 available
AUD $895.00 +GST
= AUD $984.50
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